We spend long hours at work. And most of us like to think that what we do is
important and valuable. We want interesting and challenging work, and we want to be
appreciated. Yet, we are often so much disappointed and distressed with events at
work as to need the help of a so called mental health professional.
Corporate Psychology or Work Psychology deals with the psychology of work, working
conditions, and human performance. It is about people who work for corporations of
all sizes, including the one person corporations. Corporate Psychology is not about
profits ... more
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What is Mental Fitness®?
The expression Mental Fitness was first coined in 1997 by Dr. Yanina Shapiro, to mark a
new kind of psychology. That psychology would have nothing to do with the field of
Mental-Health- as-we-know- it, leaving all clinical diagnoses and medical prescriptions to
psychiatrists, who are medical doctors. Instead, the Mental Fitness Psychology would
help the man and woman on the street make themselves smarter and better and more
successful by exercising their brains and utilizing their talents and abilities to the
fullest.
The phrase Mental Fitness has been used in our company name since 1997 and In January
6, 1998 it was filed as our registered trademark with the US Office of Patents and
Trademarks. Not known for fast processing, the. USPTO finally issued our registered
trademark of Mental Fitness® in the end of November,
2000. Meantime, thanks to the Internet, the phrase has been appropriated by many an
individual and organization to mean whatever they please, which more often than not is the
Mental Health thing.
"Mental Health" is really a misnomer, because the filed of mental health
deals with diseases of the human mind Mental health is about patients and doctors, and
about trying to find past reasons for the present mishaps and failures. Mental
Fitness®, and there is only one Mental Fitness®,
is very different. Mental Fitness® deals with Mental
Health Problems PREVENTION .... more
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Our Mission:
Our mission is fourfold:
- To make the corporate and non-profit and government and small business work place a
better place to work,
- To help individuals reach their highest potential, successful intelligence. and Mental
Fitness®,
- To help organizations and corporations achieve high productivity, performance, job
satisfaction, and employee involvement, and
- To utilize the best and the most positive findings of the science of brains and minds
for the benefit of employees, employers, and the families.
What We Do
- Assist organizations in reengineering their investments in human capital to yield the
best return and highest retention rates. When the economy is good, we assist employers in
developing effective strategies for the employee retention. When the economy leaves
much to be desired, we help employers and employees handle the difficult situations of
'downsizing'
- Assist individuals in getting where they wan to be in life by providing the scaffolding
they need to reach their highest cognitive potential and to fulfil their most daring
aspirations. We help individuals find their dream jobs and improve their performance
and job satisfaction. Whether you are a displaced employee or just looking for a
better job, we can help you get where you want to be in life.
- Design and deliver training that is tailored to the needs of our customers and based on
the latest well confirmed research of the science of human minds and brains.
- Fill in the information gap by delivering to corporate America and the US Government
knowledge about the human brain - how it is affected by drug and alcohol consumption, for
instance, as well as more benign activities
What We Do Not Do
We never accept projects that fall outside the area of our expertise.
We do not play medical doctors and neither diagnose nor treat mental health problem.
Nor do we offer therapy or prescribe medicine, nor employ clinical psychologists and other
"mental health professionals"
Consequently, we do not accept insurance
What Makes Us Different
We stay abreast of current developments in Brain & Social Sciences via continuous
research and writing. All our consultants, trainers, and coaches have earned the
highest academic credentials (Ph.D., EdD or their equivalents) in Cognitive,
Developmental, Social, and/or Organizational Psychology, Humanities, etc. All our
coaches have undergone Harvard Business School Training in Coaching. We monitor and
analyze research in the sciences of minds and brains for its applicability to real action,
but employ no one-size-fits-all formulas. We deal with the particular needs of
different organizations and individuals, at a particular period of their development.
Each and every stage of our involvement, from the initial needs assessment through
implementation and continuous feedback evaluation, is dynamic, interactive, and
customer-tailored.
Our Team
The Corporate Psychology & Mental Fitness, LLC founder and CEO, Dr. Yanina Shapiro
has a first hand understanding of the stresses and strains of professional jobs in private
industry, state and federal government, and in academe. An MsME graduate of a
prestigious technical university in Moscow, Russia, Dr. Shapiro had enjoyed a successful
engineering career in the USA, before she turned to the formal study of human cognition
and memory at Harvard University. She held positions of high responsibility in
private industry (Ford Motor Co., Exxon Research & Engineering, etc.) and federal
government (DOT/TSC). She taught engineering sciences at Tufts University and Franklin
Institute of Boston (see CEO's resume).
Perhaps because Dr. Shapiro practiced engineering right until she began working on her
doctoral dissertation at Harvard, her research interests have always revolved around human
performance in everyday life rather than in research laboratories, where most of the
research on human cognition and behavior has been conducted, mostly on non-human species.
Her distrust of laboratory experiments on human behavior goes back to her unwitting
participation in a huge and well-controlled experiment on social conditioning in the USSR,
where she was born and grew up. She fled the USSR, as a political refugee, in the
seventies, when the Cold War was still very hot.
As a doctoral student at Harvard University, Dr. Shapiro pursued her life-long interest
in how people learn and remember and what role the language plays in how they learn and
what they remember. She studied cognitive and neuro- sciences, human development,
philosophy, and education. Her doctoral dissertation, entitled "Towards a
Neuropsychological Theory of Human Memory" was completed in 1991. She has
continued her research, presenting its findings in a number of research papers and journal
articles (see CEO's resume). She has taught
psychology at a college level and has fond memories of that experience.
As a college professor, Dr. Shapiro has designed and taught a spectrum of courses in
cognitive and neuro- sciences and developmental and general psychology. It was then
that she first realized that many of her students lacked the most rudimentary study,
communication, organizational, and problem solving skills, which they needed to succeed in
college and after college. She incorporated the development of such skills into the
courses she taught. She also coached her traditional and non- traditional students
in their professional and personal development..
Later on, she worked with mentally retarded and developmentally delayed and/or
psychotic children and adults for the state of Oregon, discovering in the process that
around 90% of middle management in the fields of mental health and social services relied
on Prozac and/or other drugs to maintain their well-being and self-worth. That
discovery was shocking, but it was not the most disturbing discovery of that experience.
It is to her brief and intensely unhappy affair with the field of mental health that
Dr. Shapiro owes both her determination to divorce the field and her devotion to the
mental health problems prevention, which is what Mental Fitness®
is about.
The thought of finances never too far from an entrepreneur's mind, we came up with an
idea for raising money for Mental Fitness® through the virtual
estate speculation. Thus, a collection of valuable domain names was created and put
up for sale at www.Potent-Domain-Names.com,
which since has become a web site of Idea
Merchants CO. In the process of looking for a broker for our cyber holdings, Dr.
Shapiro realized that the domain name buyer had absolutely no service, because the virtual
market fell in the hands of former real estate people, who preach the language crisis for
the sake of making millions of dollars on the sale of generic domain
names. Meantime, the small business owner and/or domain name buyer need help in
figuring out which domain names are good for promoting their business and/or product.
We saw to that need and created Domain Name Advisor, which offers on line naming and
branding consulting services and creates business and product names that are meaningful
and memorable, and that do not have a million dollar price tag. Of course, Dr. Shapiro's
expertise in memory and language research came handy in that endeavor. And her
academic associates constitute as valuable an asset for the domain name creation division
as they do for our major business of Corporate Psychology & Mental Fitness, LLC.
Stop by www.DNadvisor.com and find
out more about the domain name creation and consulting services offered by Idea Merchants
Co. To see the list of domain names for sale, visit www.AahDomain.com and www.Santa-Sends.com .
Until very recently, Corporate Psychology & Mental Fitness has been Dr. Shapiro's
DBA and an umbrella for various businesses. Dr. Shapiro's academic associates have
been a valuable asset for the business of Corporate Psychology & Mental Fitness and
often joined her in virtual and actual project teams.
As of October, 2001, Corporate Psychology & Mental Fitness, LLC became a limited
liability corporation. Consequently, we are about to begin search of both associates
and investors. The Corporate Psychology and Mental Fitness, LLC consultants must
have Ph.D. level training in psychology and additional training in Mental Fitness®
Please let us know if you are interested in either or both opportunities..
CEO's Resume
Please click here to see CEO's Resume
Our Partners
Brain-Flex Inc - Management Consulting & Training Company www.Brain-Flex.com , www.Mental-Fitness-Gym.com
Idea Merchants CO - Internet Psychology & Naming Consultants www.Idea-Merchants-co.com
Internet Psychology Research Institute - a virtual non-profit International
Research Institute, whose agenda includes Internet Psychology and Behavior, Internet
Consumer Education, Web Site Usability from the Human Centered Prospective, etc www.ipri.org or www.internet-psychology.org
Webility.md - Preventing Medically-Unnecessary Disability Through Internet-based
Training and Collaboration. Webility.md is devoted to helping reduce medically-unnecessary
disability days www.webility.md
Saffas - web hosting services www.saffas.com
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